Google is Discontinuing Google+ Hangouts On Air

by GDP Venture
Google+ Hangout On Air

Most people still unsure what the future of Google+ is, but it seems that the company is trying to move more services away from Google+. The latest announcement Google’s made is that the company is discontinuing Google+ Hangouts On Air on September 12. Users will be prompted to use YouTube Live, Google's other live video product, to broadcast in real-time.

Unveiled in 2011, the Hangouts On Air took the traditional Google+ hangout a step further. Instead of just holding a video chat with a small circle of people, you could broadcast to a much wider audience through the On Air version, making it an ideal forum for celebrities and organizations that wanted to promote themselves or reach out to fans and followers

YouTube Live was rolled out the following year, and Google instantly fusing the two streaming services together which leveraged YouTube’s infrastructure to increase the device compatibility of Hangouts on Air, as well as to store streams post-broadcast. But it always seemed like YouTube was a more natural fit for live-streaming.

Starting on September 12th Hangouts on Air will move from Google+ to YouTube Live. With this move, there won’t be too many changes to the platform as a whole. Users will still have the same privacy levels on their broadcasts including public, private, and unlisted. Recorded events will still upload to the associated YouTube channel as well, but one big loss will be apps.

If you’ve already created an event which will take place after that date, you’ll need to recreate it on YouTube Live as well.

Google’s move is yet another example of the company’s continuing shift away from Google Plus, the social network that Google had repeatedly tried to force on users by integrating it into a number of their most popular products, including Gmail and YouTube. Last year, it moved Google Photos to its own product and even completely redesigned Google+ to be more of a community site than a social network. And that should makes brands to do a little bit tweaks on their way using the not-so-popular Google+ for enterprise communication purpose.

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