The Importance to Use Cloud in Helping E-Commerce Players Win Customer’s Hearts

by Andi Rustandi Djunaedi, VP R&D of
The Importance of Cloud for E-Commerce in Winning Customers’

The changing behaviour of retail consumers makes them become more curious, demanding and impatient. They need recommendation or even a prompt response to help them find what they’re looking for. It is important for retail players in maximizing data to give more interesting shopping experience to stay competitive. Due to this rapid change, both traditional and digital retail players, maximizing the use of cloud to give an easy access shopping experience, omnichannel and customers based focused. 

Both mobile phone and retail applications gained higher traffic in the shopping season, compared to the normal period and the ability to adapt, innovate and implement new strategy is essential to maintain excellence in the dynamic business environment. As an e-commerce player, Blibli has a dynamic value, which it requires blibli to be supported with a flexible cloud infrastructure that could process real-time data. This also makes blibli to process data instantly and run the application efficiently, so that they could respond to the market opportunities accurately. R&D VP Andi Rustandi Djunaedi said that “Through Google Cloud computing platform, Blibli is able to move, create and run both data and application in a dynamic, secure, reliable environment and according to the needed scale. This also enables customer’s shopping needs, hassle free shopping experience.” In addition, with omnichannel, or an integration both offline and online selling distribution, as part of future strategy, the availability of a responsive cloud platform is important for data processing and APIs, not only from its online platform but also from the partner seller.

At this moment, Blibli’s omnichannel services are already available in Blibli InStore, Blibli Click & Collect and BlibliMart, where all of which require flexible solutions and infrastructure that continuously process high volumes of data,” added Andi. To be able to continue to compete in the retail market today, it requires the use of technology to help solve problems. Google continuously innovate and provide tools for each industry to help retail players, not only to enter the competition, but also win the dynamic competition, through Google Cloud Platform region in Jakarta.

Through Google Cloud Computing Platform, retail players can move, create and run applications and data in dynamic, safe and reliable environments, in a global scale. The region, which is planned to be launched in the first half of 2020, will be connected to Google's special, reliable and secure backbone and will make it easier for companies to innovate with the help of local sales and support teams. "The Jakarta Region will bring GCP product and service excellence to businesses operating in Indonesia, provide the speed and availability needed to innovate faster, create high-performance applications, and serve users in Indonesia well," said Megawaty Khie, Google Cloud Country Director in Indonesia.


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