Is It Possible to Utilize WhatsApp Status for Business?

by GDP Venture

After Instagram, now Whatsapp is enabling ‘Status’ updates with animated videos or images, just like Snapchat Stories, no more boring status updates like “Hey there, I’m on Whatsapp” or “Busy” or “Do not disturb” or another custom text status. 

These secured and encrypted end-to-end Status messages are so much adapt Instagram Stories and Snapchat Stories features; it can be customised by adding emoji and text annotations with a wide variety of colours available, disappear after 24 hours, and also can be set up as multiple updates that will play one after the other, giving your contacts a full view of your day.

Now WhatsApp has 1.2 billion monthly users, with users sending 60 billion messages per day, including 3.3 billion photos, 760 million videos and 80 million GIFs. WhatsApp is parleying this success in messaging back into broadcast social media in a way that could spell trouble for Snapchat. WhatsApp Status could hinder Snap’s global growth opportunity in user-generated content, forcing it to rely on squeezing more cash out of existing users, or earning more revenue from hardware or professional content.

As for advertisers, WhatsApp Status feature also opens a new opportunity for its parent-company Facebook to increase revenue through advertising, which hit $5.7 billion in the first half of 2016. Although limited to friends and contacts, as a features it can still be used for advertisements, since WhatsApp has been a free service for long now. If it followed Snap and Instagram’s cue, it could insert full-screen ads in-between friends’ Statuses.




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