Launch an Effective Landing Page

by GDP Venture

Based on lean startup methodology, building an MVP (Minimum Viable Product) is a common practice to save time and money by testing your product by marketing it before you actually develop it. It could be achieved by developing a landing pages. Landing pages is meant to convince users to convert. Convert means they do whatever it is you’re trying to convince them to do-- signup, create an account, pre-order, etc.

Online marketer Christian-Peter Heimbach told that there are keypoints to launch an effective landing page for brand new project entrepreneurs can apply.

First thing first, like basic components we knew, a landing page must contain a headline (with few copywriting of course), social icons, screenshots (or better yet a video), features, testimonials, and the most important component is a call-to-action button (subscribe, pre-order, register, etc).

And then you could tweaks SEO, because a key source for traffic is search. For most pages, it’s the biggest chunk of new incoming traffic, rivaled only by social media. The trick is to build pages for users, not for Google. If you built your site optimized for users in the first place, you’re safer than if you’d built for machines. Because whether machines will favor your site depends on hidden algorithms that change all the time.

The third step is an underrated component people tend to ignore: analytics. Now you’re approaching the final stage. After building the landing page and designing its content and conversion mechanics, you’ll need to test it. In order to do this, you need to gather as much data as possible. This will allow you to gather evidence of how different changes have led to specific outcomes. You can use Google Analytics as the most prominent tools for this instance.

Both online marketing and software development are a never ending activity. You need to keep learning if you want to be able to compete with all the other people for attention

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