Ridesharing Practice in Indonesia
There’s no doubt that technology has been disrupted the way people’s commute. The idea of so-called ridesharing service app provides an easier and cheaper way to go a same direction with different people at once. This scheme could reduce traffic congestion, cuts travel time and saves gas for all drivers.
The practice is well-received in the established countries, but in the emerging markets such as Indonesia, ridesharing doesn’t work smoothly. The players like Nebengers, UberPool, and GrabHitch, having hard times to make it work.
Most people said they felt uneasy even creepy to be in the same car with total strangers, though they had familiar experience when they took public transportation. Meanwhile, some users who had experienced the service complaints complicated flow to get a ride. Because some passengers simply ignored how long the others have waited for them and the trip takes much longer than used to be.
Drivers sometimes also face awkward conditions where people come with more passengers than they were declared in the first place. These are a human factor which technology cannot tackled right away, the market still uneducated yet, the culture needs time to develop.
Let aside those issues, ridesharing service providers seems unbothered with it. Uber still launched UberPool, so does Grab with its GrabHitch, not to mention there still local pioneer Nebengers available. A reasonably argument is that both UberPool and GrabHitch are provided as an alternative for 'mini' mass public transportation because the demand is still there, and perhaps, as a justification to increase a fare of their regular services (UberX and GrabCar).