Understanding data journalism as a decision making reference
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Where were you today exactly a year ago? Maybe you forgot, but digital platforms don't. A number of social media platforms can remind us, as well as the Google search engine that records the entire mobilities of its users, as long as the location feature is turned on. Generally, lately, smartphone users always turn on location features for ordering a ride service or ordering food online purposes. That's when digital technology records our position.
Not only recording the places that we visit, digital traces also store data of what items we buy, at which hotel (and when) we stay, the stalls we eat, the movies we watch, the music we listen to, the drugs we take, etc. In the digital age, our personal data are no longer limited to name, address, date of birth and gender as stated on the KTP - but also habits, purchasing power, reference, political attitudes, maybe even our feelings and opinions. The identity known by digital machines about ourselves may be more complete and comprehensive than what we know about ourselves.
All of above data will be a powerful tool for product providers to design goods or services that are in line with market demands. Besides being valuable to entrepreneurs, these data are also important for public policy makers, including political figures, regional leader candidates, and even social workers.
For example, population mobility data are urgently needed by designers of mass transportation systems, the tourist movement data is used to design the zoning system so that the core area (cultural heritage or natural landscape) is not overloaded, purchasing power data from one particular area is very valuable to product designers and marketers.
It is undeniable that currently we are in the era when data has become an important foundation for decision making, both in the fields of business, politics, social, economics, health and education.
As a media, Lokadata utilizes data to build and presenting a perspectives on an event. With the support of data, we no longer need to guess, or merely rely on statements from sources. Data will also add depth and richness to a story that is needed to strengthen an argument.
Thanks to technology, now more and more data can be collected, read, and analyzed by machines or artificial intelligence. It helps us in reading and interpreting the flow of big data, so we can make decisions to make our life better and healthier. With data, we have agreed-upon measurement to measure the achievements, assess bureaucratic performance, the ability of public officials, even to test myths and fight stereotyping.
Lokadata aims to change various complex public issues to be more easily digested by a wider audience by providing the best format, not necessarily with text, so that a story reaches the reader - it can be in the form of images, infographics, or videos.
Data with an easily digestible presentation is the new "currency" of the future.